Part I
The Cost of Operating Drag
Why the business feels expensive to run, why headcount is not the answer, and why AI experiments stall.
The book behind the practice
Death to the Org Chart
How to build a company so lean your competitors think you are cheating.
A field manual for founders, CEOs and senior operators who can feel the operating drag that no amount of additional headcount seems to fix.
Central thesis
The org chart is no longer the starting point.
The workflow is the structure now. You do not start with roles and fill them. You start with workflows and decide which can run on AI, which need a human-in-the-loop, and which still belong to a human end-to-end.
The org chart becomes an output of workflow design, not the input.
Inside the book
A field manual in four parts.
Part II
The Operationalise Method
Built-in, not bolted-on. Audit, Architect, Activate and Accelerate.
Part III
Use Cases That Move the P&L
Revenue, marketing, finance and executive leverage systems from real businesses.
Part IV
Decide
The objections that do not hold and the executive bottleneck waiting on the other side.
Author
Written from inside the operating seat.
Luke Girgis is an Australian operator, investor and founder based in Sydney. He founded and ran The Brag Media, publisher of Rolling Stone and Variety in Australia, and sold it to a public company in 2024.
After The Brag Media, he ran Providoor through a two-year turnaround, taking it from a $400,000-a-month loss to breakeven. He now operates and advises across media, talent management, childcare, food, and early-stage technology investments.
Operationalise.ai is where he and his team help executives rebuild the operating model of their business around AI workflows.
Chapter one
Get the first chapter and the audit prompts.
The book release list now lives on Luke's book site. Join there for release updates, then request an audit here when you want to translate the thesis into a production workflow.